Using Google Plus 1

It's very easy to use this in any website as long as you can copy and paste the following information.

Place this tag in your head or just before your close body tag:


Place this tag where you want the +1 button to render:


When you've done this correctly, you will see a button like this appear on your website and people can start plus 1 'ing your site immediately! If you like this go ahead and click the +1 button below!


Important SEO Steps for Websites in 2012

After a web project meeting today focusing on mainly SEO, I decided to type out some of my written notes before hitting the recycle bin yet another time. We talked about several important search engine optimization techniques that are well known in the industry. It's believed that if these are followed, your website will be closer to having good search engine recognition. Search engine friendly design and construction is mainly on-page optimization, or programming work in html and css computer code amongst other web languages. Here are a few from the notepad today, not necessarily listed in order of importance.

  • Unique meta titles, descriptions, and (increasingly less important) meta keywords that describe the web page well.

  • Good page content - text - that is well written and thoughtful of the keywords or phrases you want customers to find you by. If you have additional information that can be summed up in keywords, hyper-link these to another page on your site that focuses mainly on this other topic.

  • They say to have only 1 h1 tag on your page, then 0,1,2 h2 tags, 0,1,2,3,4 h3 tags and so on.

  • Semantic code.

  • An xml site map file (if you have a CMS make sure it adds/updates this file)

  • Linearized - That is to say, put important information (again those keywords and phrases) at the top of the page in the html - not necessarily in the order it appears in your browser. This is achieved using CSS. I'll try to post some examples soon.

  • Keyword dense page content - text. Measured in percentages, and varies per industry or uniqueness. Try 3% - 6% if you're niche, up to 10 or 15 if you're not.

  • Frequency of updates and adding more information: articles, pictures, etc. Many people over look this important aspect and the time required. In short, don't hit it every day, make a schedule for once, maybe twice a week. If you're making a blog, don't overwhelm your self. Make a list of 12 topics even, and write on 1 per month to start easy.

  • Don't forget your off site optimization. Spend a few hours each week to find relevant sites, forums to post on, directories that are in good networks, establishing links with your targeted keywords pointing back to either the home page, or whichever is most relevant on your website.

Making sure these bases are covered will help increase your chances of being ranked higher in the search engines. I did not say Get Your Website in a Google #1 Position Immediately! No... Other than paid for advertisements, there is really no guaranteed immediate placement... Your website must first learn how to climb through the almighty Google algorithm of over 200 coefficients!


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U.S. Air Force funds grant for Multilingual Web Survey

The University of Oregon recently hired Bravo Web to produce a multilingual web survey funded by the U.S. Air Force.

The system features:

  • unique url per country
  • access code entry with mapping to country and language
  • relational normalized database
  • easy web-based administration for translators to input translations
  • compensation component
  • user registration
  • multiple choice, text input, true/false and other question types such as timed


Rules of Thumb for Choosing your Domain Name

Naming is linguistic design, and your domain name is a key aspect of your website. A name plays an important role when your customers talk about, find, remember, search for, or navigate to your site, or any website. It is a theme for branding your website before prospective customers even visit your site.

Coming up with a good name requires strategy, imagination and good linguistic design practice.

Ideally, your domain name should be:

  • Short
  • Easy to remebmer
  • Easy to say
  • Easy to spell
  • Not too similar to competing domain names
  • Not a violation of someone else's trademark

These are all good rules of thumb.

 


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