Yesterday Google announced their Google Checkout Fee Changes. They're moving to a new tiered pricing structure where the rates will vary depending on the amount of your monthly sales processed through Checkout. At that time, they'll also be discontinuing the free transaction processing promotion for AdWords advertisers. Any AdWords transaction processing credits accrued during April 2009 will be applied towards transactions that occur on May 1-4, 2009.
The new tiered pricing structure is exactly like PayPals. This means that Google will need to find something that sets them apart from PayPal in order to become the preferred choice.
Bravo Web customers have saved thousands over the past few years by using Google Checkout as their e-commerce processing system in conjunction with using their Adwords advertising system to build credits towards transaction fees.
All good things come to an end...
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